This guide provides important information on the legal requirements businesses need to comply with when broadcasting music in public spaces, music selection strategies and how to improve the customer experience. Discover practical tips to help your business create a more attractive atmosphere with music.
Music is one of the most powerful tools to shape the atmosphere of any business. However, there are some critical considerations when broadcasting music in public spaces. In this article, we cover the basics and strategies to make the process seamless for businesses.
Legal Compliance
First and foremost, it is imperative to comply with copyright laws when streaming music. Businesses are required to obtain the necessary licences for the music used. Organisations such as ASCAP, BMI and SESAC abroad, and MÜ-YAP, MESAM, MSG and MÜYORBİR in Turkey protect the copyrights of authors and provide licences for use. Unlicensed music use can result in high fines. Therefore, choosing music that is not affiliated with organisations such as ASCAP, BMI, SESAC, MÜ-YAP, MESAM, MSG and MÜYORBİR, which you have just read, means that you can be more flexible about the budget. Because you will eliminate the risk of penalties. that’s why filodyo exists!
Music Selection
Choosing music that reflects your customer base and brand identity positively affects the atmosphere of your business. Considering the demographic characteristics and musical tastes of the target audience in music selection increases customer satisfaction and keeps them in your business longer.
Volume
It is important to adjust the music volume to allow customers to speak comfortably. Overly loud music can negatively impact the customer experience and create an uneasy environment. The ideal volume level should be felt in the background while at the same time providing a comfortable communication environment.
Use of Technology
Today, many businesses have digitised their music systems. Smart music systems and apps make music selections easier and offer customisable playlists. These systems simplify music management and enrich the customer experience.
Customer Feedback
Getting your customers’ feedback on their music preferences plays a key role in developing your business’s music strategy. Adjustments made based on customer feedback can increase customer loyalty and provide a more personalised shopping experience.
Music should be recognised as an emotional extension of your business. By choosing appropriate music and paying attention to legal requirements, you can create a positive atmosphere for your business and maximise the customer experience.