The motivation of the staff working in stores has a direct impact on customer experience and sales performance. Store music plays an important role in maintaining this motivation. A well-thought-out music selection can energise employees and help them stay motivated for long hours.

Energising Music: Choosing lively music in terms of tempo that will make employees feel energetic is generally a preferred method in the store environment. Research shows that especially upbeat music can increase people’s work speed and productivity. This type of music allows employees to keep their motivation high even in moments of low energy during the day.

Emotional Harmonisation: Music is a powerful tool that can trigger emotional responses. Playing music that suits the emotional needs of employees can help them feel happier and more satisfied at work. For example, lighter and upbeat music in the morning can create a positive mood at the start of the day, while soothing music later in the day can help reduce stress.

Variety: Providing variety in music choices prevents boredom caused by employees hearing the same tunes over and over again. Rotating music from different genres and artists ensures that employees are constantly hearing something new and fresh. This breaks the monotony in the workplace and keeps their interest in work alive.

Employee Participation: Involving employees in the music selection process can increase their commitment to the workplace. Getting employees’ preferences when creating music lists on a weekly or monthly basis makes them feel valued and more integrated into the workplace.

Silence and Volume: Although music is an important motivational tool, silence is also important from time to time. Turning down the volume of music or stopping it for a short time when employees are engaged in work that requires concentration can prevent distraction. In addition, it should be kept in mind that the volume of the music should be at a level that does not disturb the working environment.